Break Through
The Ordinary
Tired of forgettable content and playing it safe?
Let’s change the game.
This is where strategy gets bold, content gets meaningful, and your brand becomes unforgettable.
BESPOKE IDEAS & SOLUTIONS
The most successful brands don’t just sell—they SOLVE. Powerful marketing delivers solutions that make customers’ lives better.
~Caroline Shaheed​
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Former Journalist Turned Strategist
Asking “Why” is my default setting. Because that’s how better strategies get built.
Why do customers behave the way they do?
Why does one message resonate when another falls flat?
Why this trend—and why now?
By bridging the truth of data and the power of storytelling we can create bold, insight-driven work.
I believe great marketing starts with truth, and ends with connection.
From national brands, fast-growth startups, and smart agencies, I’ve helped unlock what’s next
Ordinary ends here.
Ready to build something unforgettable?
No gimmicks. No guesswork.
Just sharp, customer-led ideas built to grow your brand
Testimonials
"Caroline has a unique ability and passion to create meaningful connection with a beauty and simplicity that is awe inspiring. Caroline builds Marketing and Content strategies with this passion for connection - always putting the customer’s true needs at the heart of her strategy and approach.
Caroline is innovative and tenacious in ensuring that the work she creates is just right while keeping costs low and production value high. Finally working with Caroline is a gift… her infectious energy, sense of humour, and ability to take feedback is second to none. I can’t wait to partner with Caroline again in the future."
Andrea Limbardi CEO, Reimans Canada Ltèe/Ltd
Worked with Caroline in previous role as President of Indigo
Who I've Worked With
